About
This didn’t start as a business...
It started as a blog.
A space where I wrote about beauty, trends, and the details most people overlooked; long before content became strategy, and before social media became what it is now.
What began as curiosity slowly became something more. An understanding of what makes people stop, engage, and feel something from a brand.
Over the last decade, that instinct has evolved into a career in social media, marketing, and brand building, primarily within the beauty and wellness space.
I’ve worked across:
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Aesthetic clinics
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Beauty brands
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Lifestyle-led businesses
Supporting everything from day-to-day content to full brand launches, campaigns, and digital direction. Not just creating content, but shaping how brands show up, communicate, and connect.
Through my work with Young LDN, I’ve had the opportunity to work alongside globally recognised brands and luxury destinations.
This includes collaborations with leading skincare brands such as iS Clinical, Circadia Skin, and others. As well as experience supporting projects connected to Four Seasons Hotel Doha, Four Seasons Langkawi, and Caesars Palace Dubai.
Each of these experiences has shaped how I approach brand positioning, content, and the level of detail required to operate within a luxury, experience-led space.
10+
Years of creating content
8+
Years in the aesthetics industry
The shift of Aesthetic Obsessed
The development of Aesthetic Obsessed into my own creative consultancy business is a natural extension of that journey.
A space that brings together everything I’ve learned, from early blog days to working behind the scenes on brands, into something more intentional.
It’s not just about marketing. It’s about building brands that feel aligned, considered, and clear in how they present themselves.
Outside of the work, I’ve always been drawn to aesthetics in the broader sense, how things look, feel, and come together. From the way a brand presents itself, to the way a space is styled, to the quiet details most people don’t notice.
Aesthetic Obsessed isn’t just a name.
It’s how I see things.
My approach
I’ve never been interested in marketing that feels forced or overly formulaic. My approach has always been about stepping back and asking what the brand actually needs, not what it feels like it should be doing.
That usually comes down to clarity. Once you understand how a brand should show up, everything else starts to fall into place. The content feels more natural, the messaging feels more aligned, and the overall presence becomes something people can actually connect with. It’s less about doing more, and more about doing it right.
