Kmari & Co came to me looking for a fresh collection of ad creatives to use across Meta.
The brand already had beautiful campaign imagery and a strong luxury feel. My role was to transform those assets into polished, purpose-led creatives that would showcase the jewellery clearly, communicate the brand’s positioning and encourage its audience to discover the collection.
This wasn’t about adding text to an image and calling it an advert.
It was about creating content that felt elevated enough for the brand while still being clear, engaging and commercially considered.
Creative that catches attention
Each asset needed to make an impact within a busy feed without losing the refined feel of the original photography.
I created a collection of static and carousel & video designs that combined strong campaign messaging with considered layouts, product-focused details and a clear visual hierarchy.
Product storytelling with purpose
The carousel was designed to take the audience through a journey rather than simply presenting a selection of products.
From the opening hook through to close-up product details and the final call to action, every slide had a role to play.
Designed specifically for Meta
Beautiful creative still needs to work for the platform it appears on.
The designs balanced aspirational brand storytelling with clear, easy-to-understand messaging.
Creative that catches
attention
Each asset needed to make an impact within a busy feed without losing the refined feel of the original photography.
I created a collection of static and carousel designs that combined strong campaign messaging with considered layouts, product-focused details and a clear visual hierarchy.
Product storytelling with purpose
The carousel was designed to take the audience through a journey rather than simply presenting a selection of products.
From the opening hook through to close-up product details and the final call to action, every slide had a role to play in building interest and positioning the jewellery as something worth investing in.
Designed specifically for
Meta
Every detail considered.
Every touchpoint aligned.
Even the smallest moments should feel like the brand.
As a result...
Kmari & Co received a collection of ad assets that:
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Felt consistent with its luxury brand identity
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Showcased individual products and their details clearly
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Created a more cohesive journey across the carousel
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Balanced aspirational visuals with commercially focused messaging
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Could be used across Facebook and Instagram advertising
Ready to elevate your brand?
If your current content no longer reflects the quality of your brand—or you need a fresh creative direction for an upcoming campaign—let’s talk.
I offer project-based creative support for brands looking to create something more intentional, elevated and commercially considered.